Here are four best ways in crisis-time, and especially during COVID 19, to firm up your digital marketing plan.
Conduct a Site Review
Make sure that the company name, what you offer and the value your business can bring are included on your website. Your website should help you maintain a continuous relationship with your customers in order to build trust and influence their buying decisions. It should also boost the brand and boost total profit.
Quick, clean and easy to understand web pages should be. Don’t search details for customers. Write short paragraphs and use headlines and bullet points.
Share Important Customer…
The coronavirus is evidence that the bottom line is the only thing that matters when the going gets rough. Brands are facing unpredictable demand, the ripples of which are to be seen in many industries. Companies will try all possible ways to compensate for lost sales & earnings and in this one year they will have to improve themselves more than they have changed in the last decade.
We can see today that businesses are divided into two groups: either those overwhelmed by orders (groceries, household products, pet supplies, pharmacy, and general merchandise) or lack of orders and interactions (automotive, furniture, luxury, appliances, and hospitality). …
We’ve been locked down for almost three months, and our world, as we know, has been turned upside down — business, even online, has been hit hard. But there’s some light at the end of the tunnel with the lockdown slowly being lifted with the start of Unlock 1.0, we might start seeing things go back to normal — but are you ready for that?
Brand awareness, at least in the short term, is not going to keep the lights on. …